Art Direction.

The campaign had to raise awareness amongst 18-35 year olds of National Geographic and increase it’s association around the subject of Climate Change and COP26. Our response was #26Visions

It reached 2.6 million of this target audience featuring remarkable influencers in the climate change space.

Even though engagement wasn’t the key objective the results are impressive; nearly quarter of a million of our target audience engaged with the campaign (238K), smashing the benchmark of 7% by achieving an overall engagement rate of 9.18%.

Our results are an increase of 30% over National Geographic’s own engagement benchmark.