Tokyo 2020
Olympic Playbooks

 

  • Design & Art Direction.

  • ACNE London was tasked by the International Olympic Committee to produce 7 Playbooks in 4 languages* for all stakeholders**, that laid out the COVID-19 safety measures that were in place for the Tokyo 2020 Olympic Games.

    The Playbooks played a huge role in ensuring all stakeholders who attended the Tokyo 2020 Olympic Games were able to enjoy their time at the Games safely. The Playbook received coverage from outlets such as BBC News, BBC Sport, The New York Times, ABC News and NBC News.

    My role throughout the project was lead designer; managing a team of 7 other designers to ensure a timely delivery of the Playbook’s. The design was then implemented at the end of 2021 to create the Playbook’s for the Beijing 2022 Winter Olympic Games.

    *English, French, Spanish and Japanese

    **Athletes and Officials, International Federations, Press, Marketing Partners, Broadcasters and Olympic & Paralympic Family

  • Not a single case of COVID-19 was recorded in the Athlete’s Village throughout The Games.

 

Source: The Guardian

 
 

Source: The Guardian

Process

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The full collection of The Playbooks can be viewed here: www.olympics.com/ioc/tokyo-2020-playbooks

The 3 versions of The Playbooks created between January and July 2021, were designed in collaboration with Partners in Crime (Illustrators), Kat Middlemas (Art Director), Kate Murphy (Creative Director), Roshni Annia (Producer) and Jono Craven (Account Director) whilst at ACNE London.

 
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