Creative, Design & Art Direction.

”Spotify has launched a digital influencer campaign by ACNE London encouraging Gen Z to express themselves through their music choices.

The music-streaming service has teamed up with a range of role models to tell their stories and reveal the songs that have played a key part in their lives.

The audio interviews and social media content will run across influencers' and Spotify's social media accounts, as well as on TikTok and YouTube.”

Overall there were 246 assets created, including digital banners, Spotify own channel assets (Instagram and Spotify app/website) and influencer assets (Instagram and TikTok). This project was all done within a short timeframe, the pitch being won at the end of July 2021, and the campaign went live in early September 2021.